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10 seats left at early bird pricing · 10 Sep 2026

The basics, in plain English

Three things nobody explained about AI.

What a prompt actually is

A prompt is just a briefing. The same thing you'd tell a new member of staff on their first day: what you need, who it's for, and how you like it done. Write it that way and AI stops sounding like the internet and starts sounding useful.

Why you got a generic answer

Generic in, generic out. Ask "write me a marketing email" and you'll get everyone's marketing email. The AI isn't being lazy — it knows nothing about your business unless you tell it.

The one habit that changes everything

Give it your context: your trade, your customer, your tone, your prices. Ask the same question again and watch the answer come back twice as useful. Everything we do builds on this one habit.

Your journey

From the internet's prompts to your own advisors.

Step 1Free

Prompts matched to your business

Sign in and tell us what you do. Your portal fills with prompts written for your type of business — copy them, use them today.

Step 2Free · about 10 minutes

One interview makes them yours

A free 10-minute call with our AI interviewer maps how your business actually runs. Your prompts sharpen from "your industry" to your business, you check and confirm what it heard, and we build your AI memory from it — the files that brief AI on your company. All free.

Step 3With your ticket

Take your memory home

Your memory is built and waiting in your portal. A workshop ticket unlocks the download, and we set it up on your own laptop together on the day.

The difference, side by side

The before and after is the whole point.

Three real jobs, shown both ways. The left is what most people type. The right is what yours look like once we know your business — modelled on the bespoke prompts we build from your interview.

The follow-up email

A prompt off the internet

Write a marketing email for my business promoting our services to potential customers.

Your prompt, after the interview

Write a follow-up email to the landlord we quoted last week for a full rewire on a three-bed rental in Bath. Friendly but direct, like our other emails. Mention we can start within the fortnight, that the quote holds for 30 days, and that we handle the EICR certificate ourselves — landlords always ask.

The client report

A prompt off the internet

Summarise this spreadsheet for my client.

Your prompt, after the interview

Turn the attached job-costing export into our monthly client report: open with the three numbers this client cares about (spend against budget, hours logged, changes approved), flag anything more than 10% over in plain English, and close with next month's milestones. Use our usual structure and sign off from Sam.

The cash-flow check

A prompt off the internet

Give me some tips to improve cash flow.

Your prompt, after the interview

Read this month's aged-debtors export from Xero. List every invoice more than 14 days overdue with the amount and contact name, draft a polite-but-firm chaser for each in our tone, and flag any customer whose overdue total tops £2,000 so I can ring them myself.

Every one is built from your interview — your trade, your customers, your tone — and runs on business-grade AI under commercial terms. Nothing you share is used to train anyone's models, and you can ask us to delete it any time.

Incredibly clever and beyond my expectations.
Portal member, after their AI interview call

Your data, handled properly

Set up to use AI safely and securely.

Business-grade AI under commercial terms — not a free chatbot account.

Nothing you share is used to train anyone's models.

What you tell us is used for one thing: building your material. Ask us to delete it any time.

The full detail is in our privacy policy.

Start with prompts written for your business.

Want to skip ahead? The fastest way to make this real is a day with us — see the workshop