You've had a go with ChatGPT
It wrote a decent email and a poem for the Christmas do. Clever, but it has not changed a single thing about how your business actually runs.
10 Sep 2026 · Mad Swans, Somerset
A hands-on AI day for business ownersStop running your business by hand.
Automate those 9pm jobs.
One day at Mad Swans, and you walk away with AI that runs a piece of your business — set up on your laptop, briefed on how you work, already through a real job from today's to-do list. No code. No jargon. Your data handled properly.
Full refund up to 30 days before the day. Not sure yet? Get started with our free prompts for your business →
Chase late invoicesQuote faster from photosKnow your marketWrite up client reports
WhoJethro & NathanTwo owners who've trained 1,000's of non-technical people to use AI — and run their own businesses on it.WhatYou build, you don't watchAI on your own laptop, briefed on your business, taking the 9pm jobs off your plate.WhenClaude Thu 10 Sep · ChatGPT Fri 11 SepTwo days, two tools, same outcome. Come to one, or do both back-to-back.WhereMad Swans, the MendipsA countryside estate 40 minutes from Bristol, 30 from Bath. Breakfast and lunch included.WhyDo more in less timeReal work done with these tools — without hiring or learning to code.Early bird £345 +VATFirst 10 seats, then £495 · Pair £520
Pick your platform
Two days. Two tools. Same outcome.
You leave with the same thing either way — AI briefed on your business, doing a real job. We chose the two industry picks: OpenAI's ChatGPT, the most-used AI tool on the planet, and Anthropic's Claude, the fastest-growing tool in business — the one we run our own companies on. Pick the day by the tool you, or your IT, already lean towards; if you don't have a preference, we'll recommend one when you book.
Claude day
Thursday 10 September · Mad SwansAnthropic's Claude — the fastest-growing AI in business, built with company use at its core. Our pick if you're starting fresh: it's what we run our own businesses on.
Tickets on saleGet your ticket
ChatGPT day
Friday 11 September · Mad SwansOpenAI's ChatGPT — the most-used AI tool in the world. The natural pick if your team already reaches for it, or your IT crowd leans Microsoft.
Tickets on saleGet your ticket
Doing both? Ask about the two-day rate when you book.
Who's teaching this
Trained by the people who build and use it.
Jethro
“I’ve spent years teaching non-technical people to genuinely use AI: thousands of them through AI123, and before that building AI capability at Neighbourly. My job on the day is simple. You leave with something working, not a notebook of ideas.”
Nathan
“Over the last three years, I’ve used AI to change how our business actually runs: voice agents, automated invoicing, faster cash collection, better sales activity, and even being recommended by ChatGPT and Claude. My job on the day is simple: show what we built, what it changed, and how achievable this is for other businesses.”
Sound familiar?
You know AI matters. Let us show you where to start.
Everyone seems further ahead
The podcasts, the LinkedIn posts, the competitor who keeps mentioning it. You know there is something in this. There is just nobody in-house whose job it is to work it out.
You would never trust it with your numbers
Quite right. Pasting your accounts into a free chatbot account is exactly what not to do. On the day you set this up properly: business-grade AI, your files staying on your laptop, and nothing you share used to train anyone's models.
If any of that is you, this day was designed around you. It exists to get you over the hump in one sitting, with two people in the room who run their own businesses on these tools every day.
Before you even arrive
What happens when you book.
Every ticket includes access to our members' portal, and the portal gets to work the moment you book.
01
Book your seat
Your portal login arrives the moment you pay. Everything lives in one place from here.
02
Have a chat, whenever suits
Have a 10-minute chat with our AI interviewer whenever suits you — no booking, no forms. You just talk about your business and what eats your time.
03
Check it and confirm
What it heard appears in your portal. Read it, fix anything, hit confirm.
04
Arrive with the setup done
We turn that conversation into your agent pack — AI briefed on your business, waiting for you on the day. You start building, not starting from scratch.
Your 10-minute interview — a taste
What's the job that eats most of your evenings?
Quoting. Every job needs measuring up, pricing, then writing it out properly. It's 9pm work.
Talk me through the last one — what did you start from?
Photos from the site visit, mostly, and my price list.
Noted — photos plus your price list. That's exactly the kind of job we'll set AI up to do before you arrive.
“Incredibly clever and beyond my expectations.”
What happens to my data?
Fair question — you're telling an AI about your business before you've even met us. Here's the deal, plainly:
- Your interview is used for one thing: building your prompts and your agent pack. It stays private to your account — never shared with other attendees, never sold.
- Everything runs on enterprise-grade AI under commercial terms: ElevenLabs handles the voice call as our contracted supplier, and your prompts and pack are written on Anthropic's Claude (or OpenAI), whose business terms bar training their models on your data.
- You review and confirm what the AI heard before anything is built from it — that's step three above.
- Want it gone? Email hello@aiagentworkshops.co.uk and we delete it. The full detail is in our privacy policy.
Read the privacy policy for the full detail.
The day · Thursday 10 September 2026
One day, and you're over the hump.
No lectures, no slide marathon. We float between the tables while you build. Breakfast and lunch are included, because half the value is 29 other local owners figuring it out beside you.
It's one continuous build — what you make by the end only works because of what you set up at the start.
01
Get grounded
What AI actually is and what it's genuinely good at, in plain English. It stops feeling like magic and starts feeling like a tool.
02
Brief it like a new member of staff
You give AI what you'd give a new hire: how your business works, who your customers are, how you like things done.
03
Point it at your business
Together we write down how your business runs so AI can use it, and connect it to the files and tools you already rely on.
04
Set it loose on a real job
Pick a real job from your own to-do list — quotes, chasing, reports — and put it through, end to end.
05
Walk out with it working
You leave with it running on your own laptop, and the know-how to keep going on Monday.
You might arrive feeling behind the crowd.
We promise you'll leave feeling ahead of it.
Beyond the chatbot
A chatbot answers questions. This does the work.
The gap between the AI everyone talks about and the AI you have tried is one setup step: giving it your business to work with. That is what the day is for.
A chatbot
- Waits for you to type, then types back
- Starts from zero every single time
- Gives generic answers that could be for any business
- Leaves you to copy, paste and tidy up
What you set up on the day
- Knows your business, because you brief it once, properly
- Reads your real files: exports, statements, spreadsheets
- Does the whole job: drafts, chases, compares, reports
- Remembers, and gets sharper every week you use it
Five jobs, before and after the day
Chase late invoices
BeforeYou paste your aged debtors into a prompt and ask it to draft chasing emails.
AfterYour agent reads the export, drafts every email in your tone, and has them ready to send before you finish your coffee.
Photo to quote
BeforeYou snap a photo of the job and ask AI for a first-pass quote.
AfterYour agent pulls from your rate card automatically and returns a formatted quote you can send straight to the client.
Write up client reports
BeforeYou paste your notes into a prompt and ask it to write the report.
AfterYour agent reads your notes and data exports, writes the report, and formats it. The hour-long job, done in minutes.
Compare prices and suppliers
BeforeYou copy prices from three supplier websites and ask AI to compare them.
AfterYour agent visits the sites, pulls the numbers, and gives you a side-by-side table without you copying a thing.
Write every product description
BeforeYou paste one product's details into a prompt and tweak whatever comes back.
AfterYour agent works through the whole catalogue in your brand voice, one consistent style, ready to upload.
The venue
A proper room with a view.
Mad Swans, a boutique venue in the Mendips: 40 minutes from Bristol, 30 from Bath, and a world away from a hotel meeting suite. One room, 30 seats, breakfast and lunch included.
In the ticket
Everything you leave with.
A prompt library written for your business
One 10-minute AI phone call before the day becomes a library of ready-to-use prompts built around how your business actually runs. It is waiting in your portal before you arrive.
AI on your own laptop, doing real work
You leave with AI set up and briefed on your business, having already put it through a real job from your own to-do list. Yours to keep, set up to use AI safely and securely.
The jargon, translated
Agents, connections, skills: we explain the handful of terms that actually matter, in plain English, so you can grow your setup later by choice, not by accident.
A 45-minute 1:1 after the event
Talk through a live AI or automation problem with Nathan or Jethro and leave with clear next steps. One per company, per session.
Your members' portal
Class notes, your prompt library, and your AI memory, so what you build keeps improving long after the day.
Who it's for
What would it actually do in your business?
Pick your world. These are the jobs AI takes off your plate, and each one is something you could build on the day.
If your company is 5 to 50 people and runs on the usual kit (Xero or QuickBooks, Outlook or Gmail, a CRM, too many spreadsheets), this day was designed around you.
The jobs almost every owner hands over first.
- Strategy: competitor and market research summarised on schedule. The reading you never get to, read.
- Marketing: your own marketing finally done every week: posts, case studies and the newsletter, in your voice.
- Sales: quotes, proposals and follow-ups drafted from your notes, sent the same day, not at 9pm.
- Finance: invoices out on time, late payers chased, and your numbers summarised in plain English.
- Operations: the repetitive paperwork and the same-questions inbox answered consistently, without you.
Whatever you build on the day, it starts from one of these.
These are just some of the examples of how AI can support your business. As part of the setup for the day, we’ll work out which ones matter most to you, and tailor the day to exactly that.
Not on the list? If you run a small business, the day will work for you. The setup is built around your business, whatever you do.
The series
One intake, three sessions.
The same room comes back together every couple of months. Each session builds on the last, and by the end you can build your own agents without us.
01Thu 10 Sep 2026
Get AI working in your business
Plain-English grounding, AI set up on your own laptop and briefed on your business, and a real job from your own to-do list done before you leave.
Date confirmed02November 2026
Connect and automate
Build more agents, connect them together, add automations, and start pulling in live data from your tools.
03Late January 2027
Scale it across your business
Department-specific agents, advanced workflows, and a system that runs without you having to push the buttons.
Pricing
Pick your seat.
Early bird pricing for the first 10 seats, then £495 standard. Prices shown plus VAT. Every ticket includes your 10-minute AI interview, your bespoke prompt library, and a 45-minute 1:1 after the day. Less than a day of a consultant's time, and you keep everything you build.
Early Bird
One seat at Session 1. Limited early bird pricing.
£345+VAT · first 10 seats
- The full hands-on day at Mad Swans
- AI set up on your laptop, yours to keep
- Your 10-minute AI interview + your bespoke prompt library
- A 45-minute 1:1 after the event
Most popular
Early Bird Pair
Two seats. The owner, plus the person who will build it.
£520+VAT · the pair
- Two seats at the day, second seat £175 (half price)
- One shared members' portal for your company
- Two AI interviews, two bespoke prompt libraries
- A 45-minute 1:1 for your company
Annual Pass
All three sessions across the year.
£1,195+VAT · all three sessions
- All three sessions (Sep, Nov, Jan)
- A 45-minute 1:1 after every session
- Your setup grows with every session
- Best value if you are in for the journey
Send this page to your ops person. The second seat is half price, because the tool gets built by the person who will actually run it.
Looking for the invite-only Founders' Circle (£150) or an overnight Retreat pass? Register your interest and we'll be in touch.
FAQ
Questions, answered.
No. If you can send an email and work a spreadsheet, you will be fine. The day is built for owners who have never got past ChatGPT, and we translate the handful of terms that actually matter.
You are exactly who the day is for. Nobody in the room will be an engineer. We move at the speed of the room, and the two of us float between the tables all day, so nobody gets stuck.
Safer than what most people are already doing. Your files live on your own laptop and the AI reads them there to do the work. The processing runs on business-grade AI under commercial terms, meaning what you share is not used to train models, rather than through a free personal chatbot account. And what you tell us before the day is used for one thing: preparing your day.
A laptop you can install software on. We send a short setup guide the week before. It takes about ten minutes, and if an IT company looks after your machines, the guide tells you exactly what to ask them for.
Come solo, or bring the person who will actually run it back at the office: your ops, marketing or office manager. That is exactly why the second seat is half price.
Mad Swans, a boutique venue in the Mendips, 40 minutes from Bristol and 30 from Bath. Capped at 30 people. A proper room with a view, not a hotel meeting suite. Breakfast and lunch are included, and full directions come with your ticket.
You take everything home with you. Every ticket includes a 45-minute 1:1 to work through something real, and your portal stays live with your class notes, your prompt library, and your AI memory. Sessions 2 and 3 build on what you made across the year.
More than 30 days before the session you get a full refund. Between 15 and 30 days it is a 50% refund, or you can move the full value to a later session. Inside 14 days you can pass your seat to a colleague or move to a later session. The full detail is in our refund policy, linked in the footer.
Yes. Tell us the task that eats your time (the form at the bottom of this page) and we will send you free prompts matched to your business. In the portal, a free 10-minute AI interview personalises your prompts and builds your business's AI memory — all free. The memory download comes with your ticket.
You leave with the same thing either way: AI set up on your laptop, briefed on your business, doing a real job. Pick the day by the tool you, or your IT, already lean towards — and if you don't have a preference, we'll recommend one when you book. Doing both? Ask about the two-day rate.
No. You build, you don't watch. The whole day is one continuous build on your own laptop, with us floating between the tables — you go home with a working tool, not a takeaway pad.
Some of it is. That's why the day is built around your business rather than a slide deck: you come and build something real, on your own numbers, in a day. If it's hype, you'll know by lunch.
That's exactly why you fit. A clever answer in a chat window changes nothing on its own — the difference is setup. We turn scattered dabbling into a system built on your business, doing a job you actually need done every week.
One day, and AI stops being the thing you're behind on.
Claude day Thu 10 Sep · ChatGPT day Fri 11 Sep · Mad Swans, the Mendips. Bring a laptop, leave actually using it. Early bird pricing holds for the first 10 seats.
Not sure yet? Get started with our free prompts for your business — or tell us the one task that eats your time and we will email you prompts matched to it.
By registering you agree to our Privacy Policy.